It appears as if former Secretary of State Condoleezza Rice’s dream career of becoming an NFL Commissioner is still at bay while she pursues other opportunities. Rice has acquired a new career as a CBS News correspondent. She made her debut on “Face the Nation” on Sunday and will be included on inauguration coverage on Monday.
The announcement was made on Sunday by president David Rhodes and chair Jeff Fager. The men believe Rice “will use her insight and vast experience to explore issues facing America at home and abroad.”
Many speculate this is one of many forthcoming attempts for CBS News to acquire a stronger viewership from the African-American community. MSNBC acquired a 20 percent boost in 2012 viewership after placing more African-American public figures such as, Touré, Melissa Harris-Perry, Rev. Al Sharpton, and many other prominent members of the Black Community on their network. The network’s African-American viewership was a whopping 60.5 percent. The network’s president, Phil Griffith, released a statement explaining the decision to hire more people of color in 2012: “We have a diverse on-air group of people, because that matters, and people want to know that we reflect their world. And it’s not just a single show – it’s across the board. You look at the guests every hour and we make sure that we have women, African Americans, everything, and I think to spend a day watching MSNBC is to see America as we have seen it.”